What Socio Historical Factors Play Into The Social...

1. What socio-historical factors play into the social construction of disabilities? Please be specific and provide examples to support your answers. Disability in a socio-cultural context can be defined as a barrier to participation of people with impairments or chronic illnesses arising from an interaction of the impairment or illness with discriminatory attitudes, cultures, policies or institutional practices (Booth, 2000). The traditional view of disability often focuses on the individual, highlighting incapacities or failings, a defect, or impairment. This focus creates obstacles to participation on equal terms since an individual who seems to lack certain capacities may not be able to attain autonomy. 2. How does this social construction of disabilities impact institutional policies, and societal and individual behaviors regarding disabilities? In other words, how have people with disabilities been marginalized in the past and present at those three levels? Please be specific and provide examples to support your answers. As a result of the marginalization, persons with disability, older people, and people with mental health issues often lack power within their families and communities, and autonomy in their own lives – and this feeds into the cycle of marginalization. Society often does not take into account the ways in which impairment is part of humanity. Instead, it views the effects of impairment as obstacles. This emanates from the interaction between personsShow MoreRelatedGender Marginalization5547 Words   |  23 Pages~ protection and integration. This limits their of opportunities and means for survival. The term has been defined in the following ways: 48 Peter Leonard defines m a r d i t y as, . ..being outside the mainstreamof productive activity andlor social reproductive activity. The Encyclopedia of Public Health defines marginalization as, To be margmdized is to be placed in the margins, and thus excluded from the privilege and power found at the center. Laitin observes that, Marginality is soRead MoreEssay on unit 73343 Words   |  14 Pagesï » ¿Sociology is the study of society and the different social structures within it. Sociology examines the role of the individual within society; it is viewed as the scientific study of society P1: An introduction to sociological perspectives. Functionalism: According to the functionalist perspective of sociology, each aspect of society is interdependent and contributes to societys stability and functioning as a whole. For example, the government provides education for the children of the family,Read MoreThe Impacts of Mncs in the Economy of Bangladesh14643 Words   |  59 Pagespaper are follows- †¢ The ultimate goal of this seminar paper is find out the economic contribution and social responsibility of MNCs towards the people of Bangladesh. †¢ Drowning the situation of MNC in Bangladesh. †¢ Possibilities and constraints of MNCs †¢ To find out the future potentiality of MNCs in Bangladesh. †¢ Their obligations, responsibilities, and accountabilities. †¢ To reveal social response to the people of Bangladesh, if needed. Read MoreCsd 269 Study Guide Week 6 Essay2836 Words   |  12 Pagesfor Deaf People and Journey Text Readings Week 6 People Chapter 5 1. What kinds of parent-child interactions lead to language learning in babies? pointing, eye gazing, smiles, vocalizations, and engagement in games, nursery rhymes, and songs, family stories, and picture books 2. What categories do children’s first words usually fall into? names of animals, foods, toys, actions adjectives and social words (please, thank you, no, yes) 3. How does a sight-word reading vocabularyRead MoreThe Meaning of Mental Health and Ill-health2189 Words   |  9 Pagesindicate its opposite, or euphemistically to indicate facilities used by, or imposed upon, people with mental problems (pg 3) although Richards (2002) argued the concept of sanity and insanity are relative and may vary according to individual and social perspectives, and illustrated that an acceptable behaviour at an arts festival may not be perceived similar in a private home and that there are times when every one of us could be considered to be in an abnormal state of mind (pg 13-15) and in thatRead MoreAn Assessment of the Impact of Corporate Social Responsibility on Nigerian Society: the Examples of Banking and Communication Industries18990 Words   |  76 PagesJournals Full Length Research Paper An assessment of the impact of corporate social responsibility on Nigerian society: The examples of banking and communication industries Adeyanju, Olanrewaju David Department of Financial Studies Redeemer’s University, km 46, Lagos Ibadan Expressway Mowe, Ogun State E-mail: davfol@yahoo.com, Tel No.: 07037794073 Accepted 30 January, 2012 In the Nigerian society, Corporate Social Responsibilities [CSR] has been a highly cotemporary and contextual issue toRead MoreRacism and Ethnic Discrimination44667 Words   |  179 Pagespolicies and structural transformations of the State 4.2.6.3 Construction of intercultural citizenship 4.2.7 The agricultural frontier: a new form of internal colonization 4.2.8 Current expressions of external colonization 13 14 14 5 16 16 18 22 22 23 25 26 28 29 31 The Current Situation: Manifestations of ethnic discrimination against Indigenous Peoples and Afro-descendent communities in Nicaragua 34 5.1 Socio demographic situation of Indigenous Peoples Afro-descendentRead MoreSocio-Cultural Development17197 Words   |  69 PagesThe social and cultural environment Paul Wetherly Contents Introduction: what is the social and cultural environment? What has it got to do with business? Society, culture and business Demographic trends—an ageing population Immigration and multiculturalism Class structure Inequality A woman’s place? Looking ahead Summary Case study: decline of the working class? 123 150 152 152 153 153 153 Review and discussion questions 125 128 132 135 139 145 149 149 Assignments Further reading OnlineRead MoreCultural Anthropology6441 Words   |  26 PagesCulture is: Behaviour and beliefs related to art, leisure, and play. - linked to other cultural domains such as: Exchange: pot latching art and dance, Bodily modification. Decorations, tattoos Religion: clothing, practices, etc. What is Art? Art is application of imagination, skill and style to matters movement, and sound that goes beyond the purely practical. * High art= in a museum * Low art= graffiti Who decides: What is Art? Emic/etic confusions regarding art * Emic: insiderRead MoreFashion Marketing17446 Words   |  70 Pagesor future? - Democratisation of luxury: The future or the end of the luxury market? - Homogenisation of fashion: Dressing the same or different? EXPECTED LEARNING OUTCOMES †¢ Describe the historical, cultural and economical dimension of fashion †¢ Compare and contrast the relationship of these forces (historical, cultural and economic) and their impact upon fashion †¢ Critically evaluate and identify key elements of decision-making processes in the marketing context of a fashion company MINIMUM

Analysis Of 12 Angry Men By Reginald Rose - 731 Words

Good Morning/ Afternoon teachers of the English Department. I am very thankful for you to invite me to talk to you today. As a student, we don t look forward to assignments based on boring novels or books that just don t captivate our attention. But the book by Reginald Rose, ’12 Angry Men’, on the other hand, is a story that fascinates and compels us. As well as being an entertaining book it is also an informative book. It goes through the legal system, the role of jurors, what to expect to come at you at the deliberation, it also gives us an insight on the law, how English was used in America in the 1950s and also shows us what jury serving looked like in the 1950s. Later in our life, we will all be called to serve in jury service and†¦show more content†¦But in the end, some people will alter their decision to make a verdict, whilst others just are stubborn. We all know that everyone should be treated equally and justly no matter what their colour or race is, but then why do we pre-judge them at the deliberation? Why do we feel like we must prejudge them? Well, it’s not a bad thing that we do it, sometimes it comes naturally to us. In the book, there are particular characters that just say guilty according to the defendants’ background, but there some characters that keep reminding other jurors that we shouldn t make a verdict depending on the defendants’ race, background and religion. ’12 Angry Men’ is a great book that has a lot of great persuasive text and also gives us a sort of vision on what happened at court in the 1950s. The book shows us that men were only allowed to be jurors at that time. So it tells us that men were thought highly of women in America. In the book, it shows us that people who were fair skinned people were only allowed to be jurors, whilst people with darker skin weren’t. Throughout the book, there was a continuous use of slang and swearing. It was used for some characters to describe them to show us what their personality and background was like. This is a challenging thing to do as Rose created his characters just using dialogue. It is also helpful for students as they can improve the quality of the writing by using dialogue toShow MoreRelatedAnalysis Of 12 Angry Men By Reginald Rose Essay1845 Words   |  8 Pages12 Angry Men The drama play/film, 12 Angry Men, written in 1957 by Reginald Rose, is about concerns that arise in a homicide trial of an 18 year old inner city teen, who was accused of stabbing his father to death. As the arguments of the trial closed, the 12 members of the jury prepare to put careful thought into a decision, with a guilty verdict sentencing the teen to death. As a unanimous decision is attempted to be reached while in isolation together, juror member 8 expresses sincere doubt inRead MoreAnalysis Of The Play 12 Angry Men By Reginald Rose1082 Words   |  5 PagesFeature Article Prejudice is like a ghost, it has been haunting the human race since the very beginning. Maddison Hinte investigates the way prejudice affects our society by changing our views of others and the way we treat them. The play ‘12 angry men’ by Reginald Rose discusses that we shouldn t judge people on their background, on their style, or on their religion, instead we need to focus on what matters most, what’s on the inside. Literature both teaches and encourages us to question the issue ofRead More12 Angry Men- Jurors 4 and 8 Essay886 Words   |  4 PagesReginald Rose’s ’12 Angry Men’ brings 12 jurors together in a room to decide whether a young foreign boy is guilty of killing his father. The play is interwoven with dynamic characterisation, striking symbolism and intense moments of drama. Although Rose positions Juror 8 as the hero, the strongest character is in fact Juror 4, who is an independent thinker, rational and calm even as tension beg ins to build. Although Juror 4 initially votes guilty, he is able to admit his fault and change his voteRead MoreJustice In Reginald Roses 12 Angry Men1532 Words   |  7 Pagesdetermining what the true meaning of righteousness is for an individual. The perspective of justice a person has however is not the only factor that comes into play, when establishing whether the defendant is guilty or innocent. The play, ‘12 angry men’, written by Reginald Rose, is a drama involved around a jury and a homicide case. In comparison, the movie, ‘To kill a mockingbird’, directed by Robert Mulligan, follows the tale of Atticus Finch, a lawyer, who defends a black man against fabricated rape chargesRead More12 Angry Men - Analysis3445 Words   |  14 PagesIntroduction 12 Angry Men (1957) is one of the most acclaimed feature films of all time. It was produced at a time when the United States was just twelve years out of World War II and â€Å"Leave It To Beaver† and â€Å"Father Knows Best† broadcast across television airwaves the perfection, conformity and affluence of American life that had been generated by the Great War. Additionally, this film was listed on the university syllabus as one of three films to see in regard to this course, Management 610 – ContextsRead MoreUse of Persuasive Argument in 12 Angry Men Essay1037 Words   |  5 PagesThe movie â€Å"12 Angry Men† examines the dynamics at play in a United States jury room in the 1950’s. It revolves around the opinions and mindsets of twelve diverse characters that are tasked with pronouncing the guilt or innocence of a young man accused of patricide. The extraordinary element is that their finding will determine his life or death. This play was made in to a movie in 1957, produced by Henry Fonda who played the lead role, Juror #8, and Reginald Rose who wrote the original screenplayRead More15. . . . . Womanism Vs Feminism . Tessa King. Evans High4725 Words   |  19 Pageswith their sexuality because of psychological issues and habits passed down from one generation to the next. They think they have to look or dress a certain way to get acknowledged by the ‘right’ group of people. Also, the same derogatory names black men and women were being called back then, are the same names they are being called today. It’s like a cycle. Some of us weren’t taught to love ourselves or our people, we just fall into this unbreakable chain of talking down on each other, which makesRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesManager, Production: Lisa Rinaldi Full-Service Project Management: Christian Holdener, S4Carlis le Publishing Services Composition: S4Carlisle Publishing Services Printer/Binder: Courier/Kendallville Cover Printer: Courier/Kendalville Text Font: 10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing

Consumer Behavior Free Essays

2. What is the basic difference between a fad, a fashion, a classic, and a trend? Provide example of each. A fashion refers to a style that is accepted by a large group of people at a given time such as skinny jeans. We will write a custom essay sample on Consumer Behavior or any similar topic only for you Order Now Some styles become classics, which are styles that become acceptable and in good taste anytime and place such as the classic black dress. A fad is a short lived fashion that suddenly becomes popular and quickly disappears; generally it only affects a specific group of the population such as low rise jeans wore by juniors. A trend is a general direction or movement as a style begins to be accepted such as the revival of high-waist jeans made from a light denim which also were worn in the 60-70s. 11. State some differences between the positivist and interpretivist approaches to consumer research. For each type of inquiry give examples of product dimensions what would be more usefully explored using that type of research over the other. Positivist assume the nature of reality is objective, tangible, and single, while the interprevisit believe that nature of reality is socially constructed and multiple, this should be used with products that are socially minded and include interactions based on technology such as social networking. Positivist have a goal of prediction which is good when trying to create trend reports and in the process of product development, while interpretivist goal is of understanding, this would be most useful when analyzing behavior toward products already on the market. . What is the difference between an enacted norm and a crescive norm? Identify the set of crescive norms operating when a man and a woman in your culture go out for dinner on a first date. What would they wear? An enacted norm are explicitly decided upon while crescive norms are embedded in a culture and are only discovered through interaction with other members’ of the culture. When a young man and woman go out on a first date, if they are both from the same culture then they are following crescive norms, because they are both following the norms which are accepted within their given culture. If they are both from completely different cultures, then they would be operating on enacted norms. What they would wear would be determined based upon what is accepted in their culture as appropriate wear for the occasion. 3. Read the Article â€Å" Body Ritual Among the Nacirema† and discuss what is going on. How to cite Consumer Behavior, Papers Consumer Behavior Free Essays string(72) " and they put on funny little skits when they are waiting on customers\." Chapter 01 Consumer Behavior and Marketing Strategy Multiple Choice Questions 1. Why is China very attractive to marketers around the world? A. because it represents a collective approach to marketing in contrast to the traditional individualist approach used in the United States and other western cultures B. We will write a custom essay sample on Consumer Behavior or any similar topic only for you Order Now Chinese consumers are very brand loyal C. they are the heaviest users of the Internet D. Chinese teens are easier to understand because they are less â€Å"trendy† than teenagers from other countries E. because of its massive population, rising income, and emerging youth market . _____ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. A. Marketing B. Consumer behavior C. Psychographics D. Demographics E. Psychology 3. One primary function of Harriet’s job is to study individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of her company’s products and services to satisfy needs and the impacts that hese processes have on the consumer and society. Harriet works in the field of _____. A. social psychology B. cognitive psycho logy C. management D. consumer behavior E. organizational behavior 4. Which of the following is NOT true regarding consumer behavior? A. Organizations are applying theories and information about consumer behavior on a daily basis. B. It is often necessary to conduct research. C. Consumer behavior is a complex, multidimensional process. D. The overall model of consumer behavior presented in the text is accurate in predicting consumer behavior. E. Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society. 5. Which of the following is a key aspect regarding consumer behavior? A. Organizations are applying theories and information about consumer behavior on a daily basis. B. It is often necessary to conduct research. C. Consumer behavior is a complex, multidimensional process. D. Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society. E. all of the above 6. Which of the following is NOT an application of consumer behavior? A. marketing strategy B. human resource management C. regulatory policy D. informed consumers E. social marketing 7. Thomas wants to gain a usable understanding of consumer behavior in order to help him become a more effective marketing manager. Which application of consumer behavior does this represent? A. marketing strategy B. regulatory policy C. social marketing D. informed consumers E. resource management 8. _____ is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole. A. Social marketing B. Consumer behavior C. Regulation D. Proactive marketing E. Ethical marketing 9. Mia is concerned how her marketing activities will affect individual consumers as well as society at large. Mia is implementing _____. A. conscientious marketing B. regulated marketing C. ethical marketing D. proactive marketing E. social marketing 10. Most economically developed societies are legitimately referred to as _____ societies. A. marketing B. proactive C. consumption D. competitive E. enhanced 11. Which of the following is used by firms to influence consumers? A. ads B. ackages C. store environments D. sales pitches E. all of the above 12. To survive in a competitive environment, an organization must provide its target customers more _____ than is provided to them by its competition. A. product B. service C. value D. feedback E. attention 13. The difference between all the benefits derived from a total product and all the costs of acquiring those benefits is known as _____ . A. price B. position C. consumer behavior D. customer value E. equity 14. Laurie saved for six months to have enough money to buy a new designer outfit to wear to a special party. She had to travel to a larger city to purchase this outfit, but it was worth it to her because it made her feel beautiful and confident. The difference between the benefits Laurie perceived from this purchase and the cost to her to acquire these benefits describes her _____. A. consumer behavior B. customer value C. motivation D. equity difference E. perceptual field 15. It is critical that a firm consider value from which perspective? A. the competition’s B. the firm’s C. the customer’s D. the government’s E. the industry’s 16. How can an organization provide superior customer value to customers? A. y conducting market research B. by offering their products at the lowest price C. by offering extended warranty coverage on products D. by doing a better job of anticipating and reacting to customer needs than the competition does E. by offering more variations of a product 17. Marketing strategy begins with _____. A. market segmentation B. targeting C. conducting an outcomes assessment D. objective setting E. conducting a market analysis 18. Harold is tasked with developing the marketing strategy for his family’s business. What should he do first? A. segment the market B. conduct a market analysis C. ecide on which segments to target D. develop the marketing mix E. set objectives 19. Marketing strategy is formulated in terms of the marketing mix; that is, it involves determining the product, features, price, communications, distribution, and services that will provide customers with superior value. This entire set of characteristics is often referred to as the _____. A. total product B. customer value C. offering D. value proposition E. total value 20. Disney World in Orlando, FL has several theme parks, resorts, restaurants, and stores. Each is intentionally created to offer a memorable event for visitors. For example, the Wilderness Lodge is a large resort hotel on the grounds, and everything within it is made to look like log cabins and pioneer days. Even the casual restaurant has the wait staff dressed in pioneer costumes, and they put on funny little skits when they are waiting on customers. You read "Consumer Behavior" in category "Essay examples" Which of the following best describes what Disney is selling? A. a product B. a service C. a bundled product D. a bundled service E. an experience 21. _____ are small, convenient, open-air retailing complexes laid out to evoke the small-town shopping districts of previous generations. A. Malls B. Kiosks C. Town centers D. Lifestyle centers E. Micro-malls 22. Which of the following is a component of a market analysis? A. market segmentation B. objectives C. conditions D. price E. all of the above 23. Darren is conducting a market analysis for his business, and he has asked your advice on what he should be analyzing. Which of the following should he consider at this step of marketing strategy development? A. the company’s own ability to meet customer needs B. competitors’ capabilities and strategies C. consumers’ needs D. conditions in the market E. all of the above 24. Jamie is developing a thorough understanding of his company’s own capabilities, the capabilities of current and future competitors, the consumption process of potential customers, and the economic, physical, and technological environment in which these elements interact. Which step in the marketing strategy process is Jamie performing? A. setting objectives B. segmenting the market C. conducting a market analysis D. assessing the outcomes E. targeting the market 25. Which of the following aspects is evaluated when determining a firm’s ability to meet customer needs? A. financial condition B. general managerial skills C. roduction capabilities D. technological sophistication E. all of the above 26. Which of the following is NOT evaluated when analyzing a company’s own ability to meet customer needs? A. competitors B. financial strengths C. general managerial skills D. production capabilities E. reputation 27. As part of developing your company’s marketing s trategy, you are tasked with analyzing the new-product capabilities, channel strength, advertising abilities, service capabilities, marketing research abilities, and market and consumer knowledge. Which aspect of your company’s capabilities are you assessing? A. financial strength B. marketing skills C. general managerial skills D. production capabilities E. reputation 28. A portion of a larger market whose needs differ somewhat from the larger market is referred to as a(n) _____. A. market segment B. niche C. subgroup D. ancillary market E. secondary market 29. Smaller women like to purchase fashionable clothes just as much as any women. However, most clothes are not proportioned for their smaller size and do not fit well. As a result, several manufacturers offer â€Å"petite† sizes of clothing for this group of consumers. Women who comprise this group have needs that differ somewhat from the total market and represent a _____. A. demographic segment B. lifestyle segment C. market potential D. sub-market E. market segment 30. Tracking consumers’ online activity and delivering specific banner ads based on that activity is known as _____. A. clickstream B. blogging C. spam D. behavioral targeting E. electronic targeting 31. Tacoda Systems tracks consumers’ online activity and delivers specific banners based on that activity. This tracking and ad delivery system has been installed on almost 3,000 Web sites, and advertisers pay on a pay-for-performance basis, which means that advertisers pay Tacoda Systems only when a consumer clicks on their ad. The tracking of online activity and delivery of ads based on that activity is called _____. A. click-throughs B. behavioral targeting C. spamming D. blogging E. cookie targeting 32. What is the first step in market segmentation? A. describe each group B. group customers with similar needs sets C. identify product-related need sets D. select an attractive segment to serve E. set objectives for segmenting 33. What is the LAST step in market segmentation? A. describing each group B. selecting an attractive segment(s) to serve C. identifying product-related need sets D. grouping customers with similar need sets E. eciding the segmenting scheme 34. Which of the following is NOT a step in market segmentation? A. set budget B. identify product-related need sets C. group customers with similar need sets D. describe each group E. select an attractive segment(s) to serve 35. Carlos is attempting to segment the market for his company’s products. Where should he begin? A. set objectives B . identify product-related need sets C. group customers with similar need sets D. describe each group E. selecting an attractive segment(s) to serve 36. Which term reflects the fact that most products in developed economies satisfy more than one need? A. multiplicity B. duplicity C. need array D. need set E. value proposition 37. Barry is looking for a car that is dependable yet stylish enough to let others know that he has achieved a respectable status in his life and career. He also wants it to be a high-performance automobile. Dependability, status, and performance represent Barry’s _____. A. self-image B. need set C. alter ego D. unarticulated needs E. lifestyle 38. Which of the following is used to describe a group of consumers with similar needs sets? A. demographics B. lifestyles C. media usage D. a and b E. a, b, and c 39. Talbot’s is a women’s clothing store that offers classic fashions at a slightly premium price (i. e. , a wool skirt typically costs over $100). During the process of market segmentation, Talbot’s identified a group of consumers who are larger than average women yet still want stylish clothing. Further research into this segment revealed that these women tend to be between the ages of 35 and 50, are career-oriented, have a household income over $50,000, and are married with children under the age of 18 living at home. This group is also heavy users of magazines and newspapers as well as prime-time television. Which step of market segmentation does this describe? A. identifying product-related need sets B. grouping customer with similar need sets C. describing each group D. selecting an attractive segment(s) to serve E. profiling current customers 40. The segment(s) within the larger market on which an organization will focus its marketing effort is referred to as the _____. A. need set B. target market C. customer set D. strategic market E. primary market 41. J Produce is a distributor of fresh produce. They conducted a thorough analysis of its market and identified groups of consumers that had similar product-related needs. One particular market identified wanted fresh and unique produce, such as Swiss chard, radicchio, and exotic fruits, and they were willing to pay higher prices for these choices. J Produce decided to focus its marketing effort on this segment of the total market. This segment is J’s _____. A. need set B. primary market C. customer set D. target market E. market focus 42. Which of the following is used to evaluate the attractiveness of various market segments? A. segment size B. distribution available C. fit with company image D. cost to serve E. all of the above 43. Juan has segmented the market for boats and is currently analyzing each with respect to several factors, such as size, growth rate, competitor strength, fit with company image, distribution available, cost to serve, and risk before deciding which segment to target. Which step of market segmentation is Juan conducting? A. identifying product-related need sets B. grouping customer with similar need sets C. describing each group D. selecting an attractive segment(s) to serve E. profiling current customers 44. The product, price, communications, distribution, and services provided to the target market is referred to as the _____. A. need set B. marketing mix C. marketing set D. decision set E. value proposition 45. Which of the following is part of the marketing mix? A. product B. price C. communications D. distribution E. all of the above 46. A(n) _____ is anything a consumer acquires or might acquire to meet a perceived need. A. satisfier B. end state C. product D. value proposition E. outcome 47. To be successful, a product must _____. A. meet the needs of the target market better than the competition does B. be lower priced than competitors’ products C. be of higher quality than competitors’ products D. be advertised more than competitors’ products E. have greater distribution than the competition does 48. _____ include(s) advertising, the sales force, public relations, packaging, and any other signal that the firm provides about itself and its products. A. Value promotions B. Brand equity C. Distribution D. Market segmentation E. Marketing communications 49. Which of the following is included in marketing communications? A. advertising B. sales force C. public relations D. packaging E. all of the above 50. Which of the following is NOT a critical question for developing marketing communications? A. Who do we want to communicate with? B. What effect do we want to have? C. What message will achieve the desired result? D. What media should we use? E. all of the above are critical questions 51. _____ is the amount of money one must pay to obtain the right to use the product. A. Consumer cost B. Total cost C. Price D. Value E. Customer value 52. Amy purchased a new 32†³ LCD high-definition television and paid $1,999 for it. This amount of money Amy had to pay to obtain this product is known as the _____. A. total cost B. value C. value proposition D. price E. consumer cost 53. _____ is everything the consumer must surrender in order to receive the benefits of owning/using the product. A. Value B. Consumer cost C. Price D. Opportunity cost E. Value proposition 54. Timothy and his wife are considering the purchase of a new car. In addition to the price, they are also considering the cost of insurance, gasoline, maintenance, finance charges, and license fees. All of these factors combined represent the _____. A. value B. price C. opportunity cost D. consumer cost E. value proposition 55. Which element of the marketing mix is concerned with having the product available where target customers can buy it? A. product B. price C. distribution D. communications E. placement 56. Tony’s job entails making sure his company’s products get to retailers so that target customers can buy them. Which element of the marketing mix is Tony involved with? A. product B. price C. distribution D. communications E. placement 57. Auxiliary or peripheral activities that are performed to enhance the primary product or primary service is referred to as _____. A. service B. supplemental product C. intangible benefits D. secondary product E. ancillary attributes 58. Which of the following is NOT considered one of the firm’s outcomes of the marketing strategy and consumer behavior process? A. product position B. ustomer satisfaction C. service D. sales and profits E. all of the above are considered outcomes for the firm 59. An image of the product or brand in the consumer’s mind relative to competing products and brands is referred to as the product’s _____. A. equity B. extension C. message D. placement E. position 60. A product’s positio n refers to _____. A. its shelf location in retail stores B. an image of the product in the consumer’s mind relative to competing products C. its price relative to other products in the firm’s product line D. its price relative to competitors’ products E. its stage in the product development process 1. Rod is surveying consumers to gain a better understanding of his restaurant’s image relative to competing restaurants. Rod is concerned with his restaurant’s _____. A. position B. equity C. placement D. driver E. satisfaction index 62. Which outcome of marketing strategy produces the revenue necessary for the firm to continue in business? A. customer satisfaction B. product position C. consumption D. social welfare E. sales and profits 63. John purchases and is satisfied with his SUV because he believes that it provides greater crash safety than a sedan even though this is not technically true. John’s satisfaction is based on the distinction between _____. A. primary need fulfillment and secondary need fulfillment B. actual need fulfillment and perceived need fulfillment C. initial need fulfillment and repeat need fulfillment D. articulated need fulfillment and unarticulated need fulfillment E. attribute fulfillment and benefit fulfillment 64. _____ occurs when individuals or groups make consumption decisions that have negative consequence for their long-run well-being. A. Disintermediation B. Conspicuous consumption C. Disenfranchisement D. Injurious consumption E. Demarketing 65. Bob and his friends go out every weekend and drink until they get drunk. Then they drive home in that condition. Which type of consumption does this represent? A. injurious consumption B. severe consumption C. conspicuous consumption D. unethical consumption E. anti-social consumption 66. Which of the following is a societal outcome of marketing strategy and consumer behavior? A. sales B. need satisfaction C. social welfare D. customer satisfaction E. product position 67. Which of the following is NOT a societal outcome of marketing strategy and consumer behavior? A. economic outcomes B. ustomer satisfaction C. physical environment outcomes D. social welfare E. all of the above are societal outcomes 68. Which is NOT a step in the consumer’s decision process? A. information search B. postpurchase processes C. problem recognition D. alternative evaluation and selection E. self-concept analysis 69. Which of the following is an internal influence on consumer behavior? A. culture B . family C. attitudes D. marketing activities E. reference groups 70. Which is NOT an external influence on consumer behavior? A. culture B. family C. social status D. perception E. marketing activities 71. Teresa is trying to understand her customers better. She is examining the external influences that shape her customers’ self-concepts and lifestyles. Which of the following is a possible external influence Teresa could examine? A. motives B. personality C. perception D. attitudes E. culture 72. Liz Claiborne is a brand of clothing, accessories, and home products. Brand managers at this company are trying to learn which internal influences impact their customers’ needs and desires most. Which of the following is a possible internal influence these managers should examine? A. culture B. personality C. demographics D. family E. social status 73. What is the first step in the consumer decision process? A. problem recognition B. budget setting C. information search D. outlet selection E. alternative evaluation and selection 74. Which of the following statements is true regarding the overall model of consumer behavior? A. It is sufficiently detailed so as to predict particular behaviors. B. Family and culture are internal influences on consumer behavior. C. Personality, emotions, and attitudes represent external influences on consumer behavior. D. A consumer’s self-concept and lifestyle influence his or her needs and desires. E. Experiences and acquisitions have little effect on the process. 75. The totality of an individual’s thoughts and feelings about him- or herself is known as _____. A. lifestyle B. self-concept C. internal influences D. external influences E. consumption outcomes 76. _____ represents how one lives, including the products one buys, how one uses them, what one thinks about them, and how one feels about them. A. Lifestyle B. Self-concept C. Position D. Status E. Social class 77. Which type of decisions involve very little effort or thought on the part of the consumer? A. rimary decisions B. top-of-mind decisions C. low-involvement decisions D. automatic decisions E. self-related decisions 78. Karen was at the checkout at the grocery store and remembered that she was out of chewing gum that she normally likes to keep in her purse. Without much thought, she grabbed two packages of the gum she likes. What type of consumer decision does this illustration? A. primary decision B. top- of-mind decision C. low-involvement decision D. automatic decision E. self-related decision 79. Which of the following is FALSE regarding the working poor? A. They are forced to spend a disproportionate percentage of their income on housing, utilities, and medical care. B. They generally rely on public transportation. C. They spend a larger portion of their relatively small incomes on meals away from home. D. They spend very little on their own financial security. E. They spend the same percent of their income as do higher income consumers on apparel and accessories. 80. What does the consumption of a product like Nikes mean to Andre, the working poor consumer discussed in the â€Å"Consumer Insight†? A. that he can afford a brand that is superior in meeting his physical needs B. is peers will now accept him C. they serve as a visible symbol that he is back as a successful member of society D. he peers will try to be more like him E. they serve as a reminder of what he used to have True / False Questions 81. Consumer behavior is a complex, multidimensional process. True  Ã‚  Ã‚  Ã‚  False 82. Marketing decisions and regulations ar e based on exact knowledge of consumer behavior. True  Ã‚  Ã‚  Ã‚  False 83. Economically developed societies are often referred to as marketing societies. True  Ã‚  Ã‚  Ã‚  False 84. It is critical that a firm consider value from the customer’s perspective. True  Ã‚  Ã‚  Ã‚  False 85. Marketing strategy begins with objective setting. True  Ã‚  Ã‚  Ã‚  False 86. Product features, price, communications, distribution, and services together are often referred to as customer value. True  Ã‚  Ã‚  Ã‚  False 87. Small, convenient, open-air retailing complexes are called town centers. True  Ã‚  Ã‚  Ã‚  False 88. Marketing skills include a firm’s financial expertise, general managerial skills, production capabilities, research and development capabilities, technological sophistication, and reputation. True  Ã‚  Ã‚  Ã‚  False 89. Tracking consumers’ online activity and sending them specific banner ads based on that activity is known as behavioral targeting. True  Ã‚  Ã‚  Ã‚  False 90. The term used to reflect the fact that most products in developed economies satisfy more than one need is customer value. True  Ã‚  Ã‚  Ã‚  False 91. A target market is that segment(s) of the larger market on which a company will focus its marketing effort. True  Ã‚  Ã‚  Ã‚  False 92. The outcomes of a firm’s marketing strategy are determined by its interaction with the consumer decision process. True  Ã‚  Ã‚  Ã‚  False 93. Two key processes involved in need satisfaction are the actual need fulfillment and the perceived need fulfillment. True  Ã‚  Ã‚  Ã‚  False 94. A consumer’s needs and desires are shaped by his or her self-concept and lifestyle. True  Ã‚  Ã‚  Ã‚  False 95. Lifestyle is the totality of an individual’s thoughts and feelings about him- or herself. True  Ã‚  Ã‚  Ã‚  False Essay Questions 96. Describe the field of consumer behavior, and discuss the four key aspects of consumer behavior that make it an important area of study. 97. List and briefly describe applications of consumer behavior. 98. List and briefly describe the four steps involved in market segmentation. 99. Briefly describe the outcomes of marketing strategy for the firm, consumers, and society. 100. Alex is developing the marketing strategy for a brand of men’s clothing. Before he develops his strategy, Alex will conduct research to better understand his customers. Briefly describe a conceptual model that includes the factors he should consider in his research. Chapter 01 Consumer Behavior and Marketing Strategy Answer Key Multiple Choice Questions 1. (p. 5)  Why is China very attractive to marketers around the world? A. because it represents a collective approach to marketing in contrast to the traditional individualist approach used in the United States and other western cultures B. Chinese consumers are very brand loyal C. they are the heaviest users of the Internet D. Chinese teens are easier to understand because they are less â€Å"trendy† than teenagers from other countries E. because of its massive population, rising income, and emerging youth market Difficulty: moderate 2. (p. 6)  _____ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. A. Marketing B. Consumer behavior C. Psychographics D. Demographics E. Psychology Difficulty: easy 3. (p. )  One primary function of Harriet’s job is to study individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of her company’s products and services to satisfy needs and the impacts that these processes have on the consumer and society. Harriet works in the field of _____. A. social psychology B. cognitive psychology C. management D. consum er behavior E. organizational behavior Difficulty: easy 4. (p. 7)  Which of the following is NOT true regarding consumer behavior? A. Organizations are applying theories and information about consumer behavior on a daily basis. B. It is often necessary to conduct research. C. Consumer behavior is a complex, multidimensional process. D. The overall model of consumer behavior presented in the text is accurate in predicting consumer behavior. E. Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society. Difficulty: hard 5. (p. 7)  Which of the following is a key aspect regarding consumer behavior? A. Organizations are applying theories and information about consumer behavior on a daily basis. B. It is often necessary to conduct research. C. Consumer behavior is a complex, multidimensional process. D. Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society. E. all of the above Difficulty: easy 6. (p. 9-11)  Which of the following is NOT an application of consumer behavior? A. marketing strategy B. human resource management C. regulatory policy D. informed consumers E. social marketing Difficulty: moderate 7. (p. 9)  Thomas wants to gain a usable understanding of consumer behavior in order to help him become a more effective marketing manager. Which application of consumer behavior does this represent? A. marketing strategy B. regulatory policy C. social marketing D. informed consumers E. resource management Difficulty: moderate 8. (p. 10)  _____ is the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole. A. Social marketing B. Consumer behavior C. Regulation D. Proactive marketing E. Ethical marketing Difficulty: moderate 9. (p. 10)  Mia is concerned how her marketing activities will affect individual consumers as well as society at large. Mia is implementing _____. A. conscientious marketing B. regulated marketing C. ethical marketing D. proactive marketing E. social marketing Difficulty: moderate 10. (p. 10)  Most economically developed societies are legitimately referred to as _____ societies. A. marketing B. proactive C. consumption D. competitive E. enhanced Difficulty: moderate 11. (p. 11)  Which of the following is used by firms to influence consumers? A. ads B. packages C. store environments D. sales pitches E. all of the above Difficulty: easy 12. (p. 11)  To survive in a competitive environment, an organization must provide its target customers more _____ than is provided to them by its competition. A. product B. service C. value D. feedback E. attention Difficulty: moderate 13. (p. 11)  The difference between all the benefits derived from a total product and all the costs of acquiring those benefits is known as _____. A. price B. position C. consumer behavior D. customer value E. equity Difficulty: moderate 14. (p. 11)  Laurie saved for six months to have enough money to buy a new designer outfit to wear to a special party. She had to travel to a larger city to purchase this outfit, but it was worth it to her because it made her feel beautiful and confident. The difference between the benefits Laurie perceived from this purchase and the cost to her to acquire these benefits describes her _____. A. consumer behavior B. customer value C. motivation D. equity difference E. perceptual field Difficulty: hard 15. (p. 11)  It is critical that a firm consider value from which perspective? A. the competition’s B. the firm’s C. the customer’s D. the government’s E. the industry’s Difficulty: easy 16. (p. 11)  How can an organization provide superior customer value to customers? A. by conducting market research B. by offering their products at the lowest price C. y offering extended warranty coverage on products D. by doing a better job of anticipating and reacting to customer needs than the competition does E. by offering more variations of a product Difficulty: hard 17. (p. 11)  Marketing strategy begins with _____. A. market segmentation B. targeting C. conducting an outcomes assessment D. objective setti ng E. conducting a market analysis Difficulty: moderate 18. (p. 11)  Harold is tasked with developing the marketing strategy for his family’s business. What should he do first? A. segment the market B. conduct a market analysis C. decide on which segments to target D. evelop the marketing mix E. set objectives Difficulty: moderate 19. (p. 12)  Marketing strategy is formulated in terms of the marketing mix; that is, it involves determining the product, features, price, communications, distribution, and services that will provide customers with superior value. This entire set of characteristics is often referred to as the _____. A. total product B. customer value C. offering D. value proposition E. total value Difficulty: moderate 20. (p. 13)  Disney World in Orlando, FL has several theme parks, resorts, restaurants, and stores. Each is intentionally created to offer a memorable event for visitors. For example, the Wilderness Lodge is a large resort hotel on the grounds, and everything within it is made to look like log cabins and pioneer days. Even the casual restaurant has the wait staff dressed in pioneer costumes, and they put on funny little skits when they are waiting on customers. Which of the following best describes what Disney is selling? A. a product B. a service C. a bundled product D. a bundled service E. an experience Difficulty: hard 21. (p. 14)  _____ are small, convenient, open-air retailing complexes laid out to evoke the small-town shopping districts of previous generations. A. Malls B. Kiosks C. Town centers D. Lifestyle centers E. Micro-malls Difficulty: hard 22. (p. 14-16)  Which of the following is a component of a market analysis? A. market segmentation B. objectives C. conditions D. price E. all of the above Difficulty: moderate 23. (p. 14-16)  Darren is conducting a market analysis for his business, and he has asked your advice on what he should be analyzing. Which of the following should he consider at this step of marketing strategy development? A. the company’s own ability to meet customer needs B. competitors’ capabilities and strategies C. consumers’ needs D. conditions in the market E. all of the above Difficulty: moderate 4. (p. 14)  Jamie is developing a thorough understanding of his company’s own capabilities, the capabilities of current and future competitors, the consumption process of potential customers, and the economic, physical, and technological environment in which these elements interact. Which step in the marketing strategy proc ess is Jamie performing? A. setting objectives B. segmenting the market C. conducting a market analysis D. assessing the outcomes E. targeting the market Difficulty: moderate 25. (p. 15)  Which of the following aspects is evaluated when determining a firm’s ability to meet customer needs? A. financial condition B. general managerial skills C. production capabilities D. technological sophistication E. all of the above Difficulty: easy 26. (p. 15)  Which of the following is NOT evaluated when analyzing a company’s own ability to meet customer needs? A. competitors B. financial strengths C. general managerial skills D. production capabilities E. reputation Difficulty: moderate 27. (p. 15)  As part of developing your company’s marketing strategy, you are tasked with analyzing the new-product capabilities, channel strength, advertising abilities, service capabilities, marketing research abilities, and market and consumer knowledge. Which aspect of your company’s capabilities are you assessing? A. financial strength B. marketing skills C. general managerial skills D. production capabilities E. reputation Difficulty: easy 28. (p. 16)  A portion of a larger market whose needs differ somewhat from the larger market is referred to as a(n) _____. A. market segment B. niche C. subgroup D. ancillary market E. secondary market Difficulty: moderate 29. (p. 16)  Smaller women like to purchase fashionable clothes just as much as any women. However, most clothes are not proportioned for their smaller size and do not fit well. As a result, several manufacturers offer â€Å"petite† sizes of clothing for this group of consumers. Women who comprise this group have needs that differ somewhat from the total market and represent a _____. A. demographic segment B. lifestyle segment C. market potential D. sub-market E. market segment Difficulty: hard 30. (p. 16)  Tracking consumers’ online activity and delivering specific banner ads based on that activity is known as _____. A. clickstream B. blogging C. spam D. behavioral targeting E. electronic targeting Difficulty: moderate 31. (p. 6)  Tacoda Systems tracks consumers’ online activity and delivers specific banners based on that activity. This tracking and ad delivery system has been installed on almost 3,000 Web sites, and advertisers pay on a pay-for-performance basis, which means that advertisers pay Tacoda Systems only when a consumer clicks on their ad. The tracking of online activity and delivery of ads based on that activity is call ed _____. A. click-throughs B. behavioral targeting C. spamming D. blogging E. cookie targeting Difficulty: hard 32. (p. 16)  What is the first step in market segmentation? A. escribe each group B. group customers with similar needs sets C. identify product-related need sets D. select an attractive segment to serve E. set objectives for segmenting Difficulty: moderate 33. (p. 16)  What is the LAST step in market segmentation? A. describing each group B. selecting an attractive segment(s) to serve C. identifying product-related need sets D. grouping customers with similar need sets E. deciding the segmenting scheme Difficulty: moderate 34. (p. 16)  Which of the following is NOT a step in market segmentation? A. set budget B. identify product-related need sets C. roup customers with similar need sets D. describe each group E. select an attractive segment(s) to serve Difficulty: hard 35. (p. 16)  Carlos is attempting to segment the market for his company’s products. Wher e should he begin? A. set objectives B. identify product-related need sets C. group customers with similar need sets D. describe each group E. selecting an attractive segment(s) to serve Difficulty: hard 36. (p. 16)  Which term reflects the fact that most products in developed economies satisfy more than one need? A. multiplicity B. duplicity C. need array D. need set E. value proposition Difficulty: moderate 37. (p. 16-17)  Barry is looking for a car that is dependable yet stylish enough to let others know that he has achieved a respectable status in his life and career. He also wants it to be a high-performance automobile. Dependability, status, and performance represent Barry’s _____. A. self-image B. need set C. alter ego D. unarticulated needs E. lifestyle Difficulty: hard 38. (p. 18)  Which of the following is used to describe a group of consumers with similar needs sets? A. demographics B. lifestyles C. media usage D. a and b E. a, b, and c Difficulty: moderate 39. (p. 8)  Talbot’s is a women’s clothing store that offers classic fashions at a slightly premium price (i. e. , a wool skirt typically costs over $100). During the process of market segmentation, Talbot’s identified a group of consumers who are larger than average women yet still want stylish clothing. Further research into this segment revealed that these women tend to be between the ages of 35 and 50, are career-oriented, have a household income over $50,000, and are married with children under the age of 18 living at home. This group is also heavy users of magazines and newspapers as well as prime-time television. Which step of market segmentation does this describe? A. identifying product-related need sets B. grouping customer with similar need sets C. describing each group D. selecting an attractive segment(s) to serve E. profiling current customers Difficulty: moderate 40. (p. 18)  The segment(s) within the larger market on which an organization will focus its marketing effort is referred to as the _____. A. need set B. target market C. customer set D. strategic market E. primary market Difficulty: easy 41. (p. 18)  JJ Produce is a distributor of fresh produce. They conducted a thorough analysis of its market and identified groups of consumers that had similar product-related needs. One particular market identified wanted fresh and unique produce, such as Swiss chard, radicchio, and exotic fruits, and they were willing to pay higher prices for these choices. JJ Produce decided to focus its marketing effort on this segment of the total market. This segment is JJ’s _____. A. need set B. primary market C. customer set D. target market E. market focus Difficulty: moderate 42. (p. 18-19)  Which of the following is used to evaluate the attractiveness of various market segments? A. segment size B. distribution available C. fit with company image D. cost to serve E. all of the above Difficulty: easy 43. (p. 18-19)  Juan has segmented the market for boats and is currently analyzing each with respect to several factors, such as size, growth rate, competitor strength, fit with company image, distribution available, cost to serve, and risk before deciding which segment to target. Which step of market segmentation is Juan conducting? A. identifying product-related need sets B. grouping customer with similar need sets C. describing each group D. selecting an attractive segment(s) to serve E. rofiling current customers Difficulty: hard 44. (p. 19)  The product, price, communications, distribution, and services provided to the target market is referred to as the _____. A. need set B. marketing mix C. marketing set D. decision set E. value proposition Difficulty: easy 45. (p. 19)  Which of the following is part of the marketing mix? A. product B. price C. commun ications D. distribution E. all of the above Difficulty: easy 46. (p. 19)  A(n) _____ is anything a consumer acquires or might acquire to meet a perceived need. A. satisfier B. end state C. product D. value proposition E. outcome Difficulty: moderate 7. (p. 20)  To be successful, a product must _____. A. meet the needs of the target market better than the competition does B. be lower priced than competitors’ products C. be of higher quality than competitors’ products D. be advertised more than competitors’ products E. have greater distribution than the competition does Difficulty: easy 48. (p. 20)  _____ include(s) advertising, the sales force, public relations, packaging, and any other signal that the firm provides about itself and its products. A. Value promotions B. Brand equity C. Distribution D. Market segmentation E. Marketing communications Difficulty: easy 9. (p. 20)  Which of the following is included in marketing communications? A. advertising B. sales force C. public relations D. packaging E. all of the above Difficulty: easy 50. (p. 20-21)  Which of the following is NOT a critical question for developing marketing communications? A. Who do we want to communicate with? B. What effect do we want to have? C. What message will achieve the desired result? D. What media should we use? E. all of the above are critical questions Difficulty: moderate 51. (p. 21)  _____ is the amount of money one must pay to obtain the right to use the product. A. Consumer cost B. Total cost C. Price D. Value E. Customer value Difficulty: easy 52. (p. 21)  Amy purchased a new 32†³ LCD high-definition television and paid $1,999 for it. This amount of money Amy had to pay to obtain this product is known as the _____. A. total cost B. value C. value proposition D. price E. consumer cost Difficulty: moderate 53. (p. 22)  _____ is everything the consumer must surrender in order to receive the benefits of owning/using the product. A. Value B. Consumer cost C. Price D. Opportunity cost E. Value proposition Difficulty: moderate 54. (p. 22)  Timothy and his wife are considering the purchase of a new car. In addition to the price, they are also considering the cost of insurance, gasoline, maintenance, finance charges, and license fees. All of these factors combined represent the _____. A. value B. price C. opportunity cost D. consumer cost E. value proposition Difficulty: moderate 55. (p. 22)  Which element of the marketing mix is concerned with having the product available where target customers can buy it? A. product B. price C. distribution D. communications E. placement Difficulty: easy 56. (p. 22)  Tony’s job entails making sure his company’s products get to retailers so that target customers can buy them. Which element of the marketing mix is Tony involved with? A. product B. price C. distribution D. communications E. placement Difficulty: moderate 57. (p. 22)  Auxiliary or peripheral activities that are performed to enhance the primary product or primary service is referred to as _____. A. service B. supplemental product C. intangible benefits D. secondary product E. ancillary attributes Difficulty: moderate 58. (p. 23)  Which of the following is NOT considered one of the firm’s outcomes of the marketing strategy and consumer behavior process? A. product position B. customer satisfaction C. service How to cite Consumer Behavior, Essay examples

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TITLE Essay Summary When faced with interviewing a person about how he or she sees God and experiences Him, several people came to mind. The person I chose is my soon to be mother-in-law, Linda Barritt. As long as Ive known her, the love of God has shown through her and has been a tremendous influence on mine and many others lives. She was raised from birth in a Christian home, one of eight children. Her father was a preacher for as long as she could remember. Each opportunity her father got he would pile all eight children, plus he and his wife, into one car and travel hundreds of miles to preach the word of God. In this, her father taught her to be a servant of God and to trust God in all situations, big or small. Since the age of eleven, she has served Christ through her musical gifts and influenced others as musical leader to do the same. She got married at the age of sixteen to a young man of only nineteen years old, who was already pastoring his first church. Together they bore three children, whom they also raised to know Christ. Now they have two grandchildren and another one on the way. They have faith in their children that they will raise their grandchildren in a Christian home, learning to love Christ as their personal Savior.Before I decided to interview her, I thought of what her answers may be. Although I knew of her love for Christ, I wanted to know about her personal experience of God in a deeper sense. She told of one particular incident she recalled from the winter of 1978. It was a rainy night and she, her husband, and her three children were traveling home from St. Louis in a borrowed truck. They had all of their earthly possessions, including their car, in the back of this truck. Suddenly the truck started sliding from one side of the road to the other, and all Mrs. Barritt could say was Jesus, Jesus. The truck suddenly straightened back onto the road, and the entire family and all their possessions were saved from a possibly tragic ending. She had no doubt in her mind that the hand of God sheltered her family during this experience. She revealed to me that this was only one example of the many times that God revealed His miraculous power in her life. I went on to ask Mrs. Barritt how she got to know God and what her relationship was with Him now. She enthusiastically recalled, As a child my father was a minister and I heard the Gospel all my life. I decided at the age of seven or eight years old to dedicate my life to the Lord and to never turn away from Him. Today, she says that she has a very personal relationship with God that involves an intimate, one-on-one communication with Him, although she knows that there is definitely room for improvement on her part in her communication with the Lord. She said, I know there are days that go by that I dont talk to God as much as I should, but I just try to do better the next day.As I asked her what she thought would happen to her after death, a slight smile graced her face. She said, Ill be in a resting place until His Second Coming, and then God will send his Son to take me into His presence. There, I will spend eternity with Him. I will never have to cry again because there wont be any more sorrow or pain. Im looking forward to it. She said the one thing she would ask God when she got to heaven was, Why do good people suffer? This is something she never has understood, but she acknowledged, God has a reason for allowing the good people in this world to face hardship and pain.